Navigating the Digital Unknown: An Overview of Planning, Execution & Growth on Social Media
Our team has committed to and followed through with posting on social media multiple times a week for over a year now. It’s no secret that posting frequently on top of a regular workload is no easy feat, so we’re taking the opportunity to share with you how it all came together, our growth, and what our plans are for the future.
Fusion is an award-winning studio!
We are excited to announce that we won an RGD Branding Award in the Elements: Digital category for our work on the Black Excellence Community Library website.
The power of colour
Colour has the incredible ability to evoke an emotion, create meaning, demand attention or whisper
quietly. It is a powerful element we use in our work everyday. We use it strategically to achieve different
objectives, and to make it that much more compelling to the audience. Our colour choices
often reflect many considerations—subject matter, cultural meaning, and accessibility.
Social Media Superhero
When Fusion started to work on our new website in 2022, it was pretty clear that it should be accompanied by a renewed social media presence. The team knew that “personality” should really shine through on Fusion’s social channels. So after some intense brainstorming, strategizing and planning, Fusion’s social presence went live alongside the new website and saw huge audience growth within a few weeks of its launch.
Remember 2018? That was five years ago.
That’s when we started to think about a new website. We started. Stopped. And got busy. We even had the initial prototype coded and just didn’t finish it. Then COVID happened. Time may have lost all meaning then. But in 2022, we kicked things into gear—finally!
