Colouring inside the lines: Fostering creativity within the confines of a brand
This year for DesignThinkers Vancouver I was asked to participate in moderating a discussion on how to find new creativity within a brand. This is something that as a team we’re constantly talking about, how do we push a brand while still maintaining the family resemblance that gets stakeholders, without breaking any actual brand rules?
How We Keep Our Team Thriving (and High-Fiving!)
A great team isn’t just about getting things done—it’s about creating an environment where we feel excited to show up, and bring our best ideas to the table. When we trust each other, celebrate our wins, and share a sense of purpose, work becomes more than just a job—it becomes something we’re truly proud to be part of.
Bold & Breaking Through: Graphic Design Trends on the Rise in 2025
In the fast paced world of the internet and social media, graphic design trends change very quickly and spread even quicker. As designers, we keep up on trends and new emerging technology to ensure we’re best equipped to solve clients’ design challenges. Here are some big trends that have been making their mark leading into 2025:
Stories That Built Us
As we celebrate Fusion’s 30th anniversary, it feels like the perfect time to reflect on the journey that built us and brought us here.
We’ve got you covered for last minute gifts this holiday!
Sit back, relax, and let us do the hard work with a line up of gifts so good, it’ll almost look like you planned ahead.
From First Timer to 20-Time Attendee: Reflection on DesignThinkers
We attended the Toronto conference at the beginning of November. This is the event for Canadian designers—a chance to hear from the industry’s top talent, gain inspiration, explore trends, and connect with our vibrant community. This year was especially significant, as the RGD celebrated 25 years of hosting this incredible conference. The Fusion team has been part of this tradition for 18 of those years, and for me personally, this marked my 20th time attending (where does the time go?!).
Your Brain on Art by Susan Magsaman and Ivy Ross — Book Review
I believe that as designers it’s important to constantly be working on expanding the way we think and our perception of the world. Part of how I practice this habit is by reading. Reading opens your mind to perspectives, cultures and ideas that you may not have had any insight on before. As a designer you can then use this knowledge to relate to different audiences and provide solutions that make a positive impact on the world.
Fusion: 29 Years in Reflection
This September, Fusion is celebrating its 29th anniversary, making nearly 3 decades of creativity and growth. To commemorate this very special occasion, we took some time to reflect on each of our journeys as a part of the Fusion team.
The Importance of Responsive Design
With the explosion of smart gadgets, making websites user-friendly on all devices has become crucial. When we talk about responsive design in web development, we don’t mean speed. Instead, we’re talking about making websites that adjust smoothly to different screen sizes, ensuring content is easy to read and interact with. Whether users are on a laptop, tablet, or smartphone, it’s up to us as designers and developers to make sure everything looks and works great across all devices.
Graphic Design Terminology 101: Key Terms Clients Should Know
Understanding key design terms can help you articulate your vision more effectively and comprehend the reasoning behind various design feedback. This knowledge can also make it easier to identify aspects that may not be working, allowing you to provide constructive feedback and request meaningful revisions from your designer. While there are more terms to learn, we believe this list is the most important for our clients to know.
