CASE STUDY 02 //
Eva’s Initiatives
Eva’s provides shelter and programs to support youth experiencing homelessness in Toronto. We have been working closely with their team to strategically evolve their identity system and support their fundraising initiatives through a variety of communications.
CAMPAIGNS
DIGITAL REPORTS
INFOGRAPHICS
LOGOS
PRESENTATIONS
SOCIAL MEDIA GRAPHICS
VISUAL IDENTITY GUIDELINES
WEBSITE LANDING PAGE
2021 Impact Report
THE GOAL //
This report was tasked with communicating all the incredible work Eva's accomplished with the help of their donors in 2021. It needed to become a touch point for the organization, featuring stories, data points, and showing their accountability as an organization.
OUR SOLUTION //
A bold, engaging design.
We created a magazine-like printed piece, a summary website page, as well as a downloadable PDF. The Eva’s team complemented these pieces with additional blog posts, enabling them to reach their audience in a variety of ways.
Eva’s offers a graphic design and printshop program for the youth they serve. We saw this as an opportunity for collaboration and learning. The participants of the program contributed to critiques of the concepts, and took on the responsibility of printing the final piece.
THE PROCESS //
Truly a team effort.
We work like an extension of the Eva’s team, making suggestions, brainstorming ideas and ultimately coming up with a solution that works well. One that provided options for their audience to access the content in the way they wanted.
SUCCESS //
Impact to be proud of.
With three different touch points Eva’s was able to reach their diverse audience and remind them why Eva’s is such a great organization to contribute to. We’ve now kicked off the latest report and we’re looking forward to seeing how it will evolve.
