CASE STUDY 01 //
Payments Canada owns and operates Canada’s payment’s infrastructure which includes systems, by-laws, rules and standards. For over six years, we’ve worked with them on a variety of communications—including annual reports, internal campaigns, and social media assets.
SOCIAL MEDIA GRAPHICS
Cyber Security Campaign
THE GOAL //
The goal of this project was to communicate the importance of following cyber security protocols to Payments Canada employees. Since employees receive a variety of internal communications everyday—this needed to stand out.
OUR SOLUTION //
Not your typical internal communication.
We developed a group of custom-illustrated characters that represented the different “threat actors” employees needed to be aware of. This originally started as an online post and quickly developed into a six-month campaign with posters, character cards, motion graphics, and a desk-drop information kit.
THE PROCESS //
Collaboration was key.
We worked with the client to figure out the various avenues of communication. This helped us create unique solutions that would capture the attention of employees and foster good cyber security habits. Throughout the process, we had to be sure to strike a balance with the seriousness of the topic and playfulness of our approach.
Positive change in employee behaviour.
Payments Canada noted improvements in phishing susceptibility and reporting rates, more people swiping their passes instead of walking in behind someone when they enter the office building, and an increased awareness of Asset Classification and how to properly classify documents. The success of this campaign meant continued use when onboarding new employees.