Celebrating 30 years usually means talking about the big moments — the awards, the launches, the projects that made headlines. But what comes to my mind the most are the smaller things: Sarah F’s infectious laugh carrying through the studio, Longo’s cookie runs that doubled as morale boosts (cookies can solve so many problems), pizza nights when our kids were little (mmm! Bitondo’s!), and Brent making socially-distanced coffee drop-offs during COVID just so we could still connect.

Even now, working remotely (and with the team spread out across southern Ontario), we’ve kept our lunch tradition alive. At least once a month we gather downtown in our “Toronto office” (Elmira’s condo) before venturing out to Eataly (or another, probably Italian, restaurant). By now the routine is set: Elmira orders “smooth water,” Natasha is loyal to carbonara, I usually go for a fish dish (predictable), Brent asks for the wine menu, and Sarah F keeps everyone laughing.

During our day-to-day, Slack is always buzzing, Zoom fills in for desk-side chats, and critiques and peer reviews keep us pushing each other’s work further. We take the work seriously, but we’ve always found ways to have fun doing it.

That same sense of balance shows up IN the work, too. We have incredible clients who trust us to come up with creative solutions. And while I genuinely enjoy the rhythm of long-format documents (there’s something weirdly satisfying about typesetting), I love when I get to flex my visual arts skills. Anytime a project calls for illustration—even just a small character added to the design—I’m all in.

That’s the thing about Fusion: the people may change over time, but the culture has always stayed true—rooted in collaboration, humour, and a genuine sense of care. Good work, good people, and the kind of moments that hold it all together.

What makes Fusion Fusion isn’t just milestones, it’s what we create together every day—in the work and in the way we do it.